In 1997, Charlotte Jones devised the National Red Kettle Kickoff, the annual launch of the Red Kettle Campaign, which raises awareness for The Salvation Army’s holiday efforts alongside halftime artist entertainment during the Cowboys’ nationally televised Thanksgiving Day Game with over 35 million viewers. Here’s a look back at the Red Kettle Kickoff performers through the years.

1997: Reba McEntire

1998: Randy Travis

1999: Clint Black

2000: Jessica Simpson

2001: Creed

2002: LeAnn Rimes 

2003: Toby Keith

2004: Destiny’s Child

2005: Sheryl Crow

2006: Carrie Underwood

2007: Kelly Clarkson

2008: Jonas Brothers

2009: Daughtry

2010: Keith Urban

2011: Enrique Iglesias 

2012: Kenny Chesney

2013: Selena Gomez

2014: Pitbull

2015: Luke Bryan

2016: Eric Church

2017: Thomas Rhett

2018: Meghan Trainor

2019: Ellie Goulding

2020: Kane Brown

2021: Luke Combs

2022: Jonas Brothers

2023: Dolly Parton

^{Photos Courtesy of the Dallas Cowboys}